2016-01-20 | Innovations at Domotex 2016
FN Neuhofer Holz is once again winning over clients with innovations
Already well-known for its innovative strength and unusual marketing, the Austrian family firm FN Neuhofer Holz was once again able to win over clients at this year's Domotex (16 - 19 January 2016) in Hanover. The new products and ranges as well as numerous models attracted plenty of attention on the extended exhibition area this year.
The design of the trade fair stand, which had been enlarged by 40 m², was revised again and convinced visitors with its exclusivity, clarity, openness and simultaneously well-conceived functionality based on the company's own products. For example the cladding was made of hundreds of skirtings in an interpreted wood cell design, produced in-house using digital printing methods. The entire trade fair stand was enclosed in a white string curtain that really drew attention to the successful design.
The numerous visitors were received cordially by the FN team on two generously sized levels with a total presentation area of more than 350 m² and provided with professional advice.
The periphery was in the form of an open gallery while some of the meeting room areas on the first floor were closed off and each room dedicated to a particular topic.
The innovation centre at the core of the structure revealed product highlights in a stunning manner, using 3D videos in a mini-cinema, live product presentations and impressive displays.
Access to this area was limited to those with a specific invitation or those who introduced themselves to the attractive hostesses by presenting their visiting card.
For the product innovation 'FN water-pro', the waterproof skirting by FN Neuhofer Holz, visitors had the opportunity of having their picture taken with a top model from the current print ads.
They could then take the picture home as a souvenir of their successful trade fair visit.